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[vc_row][vc_column width=”2/3″][vc_column_text]All checks are automated, though it can still take time to complete an audit. This is because both the data collected within Google Analytics is audited, and also what data hits are sent (or not) when a page loads from your website. Loading pages from your website and listening for their data signals takes time. Read more about our unique audit technology.

There are two ways to run an audit: On Demand and via the Scheduler.


On Demand

Use this for one-off audits. For example an initial GA/GTM setup, or you just need a snapshot of the data quality right now. The default number of pages to check is 1000, unless a check on the Google index reports there are less pages indexed. If so, the default is adjusted accordingly.

  • If a previous audit has run, you can start a new audit of the same URLs. This is a quick way to get results if the number of pages on your website has not changed significantly i.e. no new pages added or deleted.
  • For significant changes to your website (not the content of existing pages), audit new URLs.

A new spider will always be used if the previous one is older than 30 days. This is to keep the audit reports fresh and relevant.



Note: If you set your spider to check more than 1000 pages, at least 1000 pages will be tested, but not all. This is because our research has found that over 90% of issues are found within 1000 pages. So for larger sample sizes, a random sample is taken and optimised by the system – it saves you time and URLs!



Scheduler Usage

Use this when your setup is finalised and you wish to monitor data quality over time.

audit scheduler

The scheduler runs independently to any On Demand audits. That is, if set to run every 30 days it will run at that frequency based on when the schedule was set. If you run On Demand report in between the scheduled audits, it does not affect the scheduler dates.[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]