Features
Two great audit tools that compliment each other
Verified Data uses some smart technology to comprehensively audit all areas of your website’s data collection. It’s a unique HYBRID method because it combines a DATA Inspector and a PAGE Inspector.
These assess your data accuracy, data governance and privacy compliance. Hence, why Verified Data is the only enterprise tool capable of providing a complete assessment of your Google Analytics data, as well as what else your website is collecting.
DATA Inspector
Keep on top of your data before small problems become big issues. We utilise the Google Analytics API to perform drill-down checks and apply “decision tree” logic to identify problem areas.
Features:
Universal & GA4 Audits
Specific checks for data pollution and misconfiguration.
Personal Information Checks
We integrate Google AI technology for PII audits to verify none is saved in your Google Analytics account.
Data Quality Checks
Checks for invalid and incomplete setup, including: poor utm_parameter setup, mixed case URLs, page cardinality, incorrect Google Ads linking, suspicious and missing e-commerce data, duplicate transactions, goal setup, spam referrers and lots more…
Access & Permissions Governance
An approval verification process to ensure ex-staff, ex-agencies etc. do not have access to GA data, or inappropriate rights.
Audits Over Time
Historical reports saved for 12 months.
Unlimited Users
Add your colleagues to your account.
API access
Embed results into your own reports/system.
Monitor
Schedule all of the above for peace of mind (alert system planned for).
PAGE Inspector (BETA)
Our in-house crawler simulates a visit to your site allowing you to verify what is actually happening on your pages – any page tag, any cookie, any consent choice.
Features:
Cookie Map & Compliance
Audit all cookies set and their properties. You decide what consent choice is applied for the crawl.
Personal Information Checks
We integrate Google AI technology for PII audits to verify none is saved in cookies.
Auto-Categorise & Export
Cookies classified into 4 standard categories: Necessary; Preferences; Statistics; Marketing. You can edit these and export if you wish – for example to your privacy statement.
Tracker Map & Compliance - coming 2023
Audit features for tracker tags/pixels. That is, coverage report, PII scan, auto-categorise, duplicate tag checker, compliance checks based on consent, export.
Geo Specific Audit
Crawl from Europe, US, Asia.
Browser Specific Audit
Crawl as Chrome, Safari, Firefox or your own user-agent.
Monitor
Schedule all of the above for peace of mind (alert system planned for).
Follow our Release Notes to keep up to date on progress.
Unique Hybrid Technology
Quick Setup
Universal & GA4 Audits
Drill-down “decision tree” logic to identify problem areas.
Advanced PII Checks
Google AI integration to route out collected personal information.
In-House Crawler
Discover all trackable content and listen for data sent and cookies set.
Report API
The API allows you to integrate all audit data within your own reports.
Automation
Schedule regular audits for all your web properties.