Verified Data Logo

Features

Two great audit tools that compliment each other

Verified Data uses some smart technology to comprehensively audit all areas of your website’s data collection. It’s a unique HYBRID method because it combines a DATA Inspector and a PAGE Inspector.

These assess your data accuracy, data governance and privacy compliance. Hence, why Verified Data is the only enterprise tool capable of providing a complete assessment of your Google Analytics data, as well as what else your website is collecting.

DATA Inspector Pi Chart

 

Keep on top of your data before small problems become big issues. We utilise the Google Analytics API to perform drill-down checks and apply “decision tree” logic to identify problem areas.

Features:

Universal & GA4 Audits

Specific checks for data pollution and misconfiguration.

Personal Information Checks

We integrate Google AI technology for PII audits to verify none is saved in your Google Analytics account.

Data Quality Checks

Checks for invalid and incomplete setup, including: poor utm_parameter setup, mixed case URLs, page cardinality, incorrect Google Ads linking, suspicious and missing e-commerce data, duplicate transactions, goal setup, spam referrers and lots more…

Access & Permissions Governance

An approval verification process to ensure ex-staff, ex-agencies etc. do not have access to GA data, or inappropriate rights.

Audits Over Time

Historical reports saved for 12 months.

Unlimited Users

Add your colleagues to your account.

API access

Embed results into your own reports/system.

Monitor

Schedule all of the above for peace of mind (alert system planned for).

PAGE Inspector (BETA)
Pi Chart

 

Our in-house crawler simulates a visit to your site allowing you to verify what is actually happening on your pages – any page tag, any cookie, any consent choice.

Features:

Cookie Map & Compliance

Audit all cookies set and their properties. You decide what consent choice is applied for the crawl.

Personal Information Checks

We integrate Google AI technology for PII audits to verify none is saved in cookies.

Auto-Categorise & Export

Cookies classified into 4 standard categories: Necessary; Preferences; Statistics; Marketing. You can edit these and export if you wish – for example to your privacy statement.

Tracker Map & Compliance - coming 2023

Audit features for tracker tags/pixels. That is, coverage report, PII scan, auto-categorise, duplicate tag checker, compliance checks based on consent, export.

Geo Specific Audit

Crawl from Europe, US, Asia.

Browser Specific Audit

Crawl as Chrome, Safari, Firefox or your own user-agent.

Monitor

Schedule all of the above for peace of mind (alert system planned for).

Why beta? The new PAGE Inspector (beta) is not quite fully featured, but it will be soon in 2023. Hence we have special beta pricing.

Follow our Release Notes to keep up to date on progress.

Unique Hybrid Technology

Quick Setup

Get started with just a few clicks with results in a few minutes.

Universal & GA4 Audits

Drill-down “decision tree” logic to identify problem areas.

Advanced PII Checks

Google AI integration to route out collected personal information.

Unique Hybrid Technology

In-House Crawler

Discover all trackable content and listen for data sent and cookies set.

Report API

The API allows you to integrate all audit data within your own reports.

Automation

Schedule regular audits for all your web properties.